For self employed women in beauty · Aotearoa

Know your numbers.
Own your life.

Two plain answers every Monday. Are you covered this week, and how much can you pay yourself.

30 places. Free for the 8 week pilot. Starts 27 October 2026.

Covered Thursday Yes, you are covered to Sunday. Safe to pay yourself this week $920 How we worked this out
Weekly target$1,630Target reached
Runway1.9 weeksif no new money
Tax to put aside$175from this week
Buffer$1,500of $3,285

Sample numbers for a made up lash artist

2 mina week, once set up
14+ yrsin the lash industry behind it
300+lash artists trained by the founder
What it feels like

Friday, 4pm. You already know.

Not a dashboard to decode. One week, four moments, and the answer before you need it.

A woman smiling at her phone at a cafe table
Before

Busy all week. Card machine full. Still not sure the rent is safe.

Monday

Two minutes. Banked, booked, done.

Thursday

Yes, you are covered to Sunday. GST is already put aside.

Friday

You pay yourself $920, on purpose, and close the laptop.

Who it is for

Made for the women who hold their own chair.

Paid per client, in whatever order the week brings. Pruply was built at that chair, not in a bank.

Lash artist placing an extension with tweezers
Lash

Full sets all week, GST due Friday.

Brow artist working on a client
Brows

Short bookings, more of them, rent on Thursday.

Nail technician shaping a client's nails
Nails

Product costs eat the margin you never see.

Two stylists braiding a client's hair
Hair

Big days, quiet days, one account for all of it.

Why it exists

Your takings land in one account. Your rent, your kids and your GST come out of it.

Booking apps

Tell you what you took. Not what is yours to keep.

Budget apps

Assume you get paid on a set day. You do not.

Tax apps

Sort the tax. Not whether the power bill is covered on Thursday.

Your bank

Shows one balance. Business and personal, all mixed in.

Pruply

Looks at business and personal money together, then answers the questions that cross the line.

How the pilot works

Two minutes on a Monday.

STEP 1

Set up once

Add your bills, your pay goal and a couple of tax settings, or bring your bills in from a bank statement file. About ten minutes.

STEP 2

Check your week

Type what is banked and what is still booked. Rough is fine.

STEP 3

Get your answers

Covered or not yet, what you can pay yourself, and the fix if the week is short. Every number shows its working.

What you get

Answers, not spreadsheets.

Covered this week

Yes, or not yet with the fix beside it, across business and personal.

Coveredto SundayYes

Safe to pay yourself

A dollar amount after GST, tax, ACC, bills and a buffer top up.

this week$920

Tax put aside

What to set aside from what you banked this week, so tax time is not a shock.

GST + taxfrom this week$175

Runway

How many weeks your money would last if bookings stopped tomorrow.

if no new money1.9 wks

Also inside

Weekly target in bookingsFill the gapsRebook messages written for youTax centre and datesMoney potsTrue profit per servicePrice change previewGoals and first homeAccountant summaryBank connectionsPlanned

Sample figures shown. Your answers come from your own numbers.

Our promises

Clarity is the product. Your money stays yours.

We never hold or move your money

Pruply tells you the amount. You move it yourself, in your own bank.

Your numbers stay on your device

In the pilot, what you type or import stays in your browser. We receive your sign up details and weekly check ins, never your dollar figures.

We never sell your data

No ads and no cut of your takings. You pay for clarity, and that is the whole business.

Designed for wāhine Māori first

Built in Aotearoa for the women the money system serves least, tested with wāhine Māori in the pilot, so it works for everyone.

Varnell Clay, founder of Pruply
Who is building it
"I built Pruply because busy never told me if I was okay. I wanted one honest answer every week."

Varnell Clay, Te Rarawa. Pruply is built by someone who has run a lash business, trained hundreds of lash artists and worked in business banking. It answers the questions she kept hearing from artists, and asking herself.

14+ years in the lash industryFounder of NZ's first NALA accredited lash academy300+ students trainedBusiness banking background
The founding pilot

Join the first 30.

  • Free for the 8 week pilot, from 27 October 2026
  • A founding price when Pruply launches, confirmed before you pay anything
  • A real say in what gets built next
  • What we ask: 10 minutes to set up, 2 minutes each Monday, one 20 minute chat in week 4

Lash, brows, nails and beauty therapy first. At least half of our places are for wāhine Māori.

Three quick questions, optional

The Population Group Limited, trading as Pruply, collects these details to run the pilot and choose testers. They are sent by email through FormSubmit and kept in our email inbox, both run by overseas providers. You can see, correct or delete your details by emailing hello@boldpopulation.com.

Questions

Good to know

Is this financial advice?

No. Pruply gives information based on the numbers you give it, and shows how it worked each one out. It does not recommend financial products. For advice about your situation, talk to an accountant or adviser.

Does it connect to my bank?

Not in the pilot. You type a few figures each week, or import a statement file you download from your own internet banking. We plan to add secure, read only bank connections through New Zealand's open banking system in a later version, and only with your say so.

Is my information safe?

In the pilot, your money figures stay in your browser on your own device. We receive your sign up details and your weekly feedback only. We never sell data and never show ads.

I use Hnry or an accountant. Do I still need this?

They look after your tax. Pruply answers the weekly questions they do not: whether this week is covered, and what you can safely move into your household. It works alongside them.

What will it cost?

Nothing during the pilot. Near the end, you may be offered an optional, fully refundable founding deposit that credits your first paid month. You will see the founding price before you pay anything, and you can cancel any time.

Who can join?

Self employed women in lash, brows, nails and beauty therapy in New Zealand first, with at least half the places for wāhine Māori. Everyone else is welcome to apply, and we will keep you posted as more places open.

Starts 27 October

Take your Monday back.

ApplyTwo minutes, no card.
Set up onceTen minutes before 27 October.
Check in MondaysTwo minutes, two answers.